In today’s era of knowledge, ideas form the bedrock of success.  One can have great ideas, but if they lack the skill to convince others, their influence and impact will be greatly diminished.  And that’s why communication is no longer considered a “soft skill”, but it is considered one of the critical competencies for being a successful professional.  We all understand that communication helps us connect better with others, share ideas, clarify information, optimise time, etc.  It enables in fostering of better relationships, improved teamwork, and trust.  It also helps to develop a knowledge base, which in turn leads to better life choices.

As per one of the studies by Harvard Business Review, Leaders who reach the top do not simply pay lip service to the importance of effective communication.  Instead, they study the art in all its forms — writing, speaking, presenting — and constantly strive to improve on those skills. 

We all agree that effective communication lies at the core of any successful organisation, and in this ever-evolving work landscape, where hybrid work models have gained prominence, HR professionals are faced with unique challenges in maintaining strong communication channels and fostering meaningful connections.  The pandemic forced the adoption of hybrid work arrangements, requiring HR Managers, People Managers and Key Leaders to navigate the complexities of maintaining the communication environment in order to sustain the smooth running of their operations.  

Through this column, we delve into the critical role of communication by HR Managers, with a specific focus on the new normal / hi-hybrid work context.  The hybrid work model combines remote and in-person work arrangements, which has gained prominence as organizations embrace flexibility and accommodate remote work arrangements. HR professionals play a pivotal role in ensuring effective communication across physical and virtual spaces, connecting teams, and maintaining a cohesive work culture.

We explore how HR professionals are understanding and addressing communication challenges in the hybrid work era, ultimately driving organizational success in these BANI (Brittle, Anxious, Non-linear & Incomprehensible) times.

It has been observed that the traditional structures and routines of communication have become fragile in the hybrid work era, and HR professionals have smoothly transitioned to a more agile approach, such as adopting and leveraging digital platforms and flexible communication channels, to accommodate changes and foster effective communication across various stakeholders.

The hybrid work model continues to have uncertainty and anxiety among employees.  HR managers are prioritizing transparent and empathetic communication, providing regular updates, addressing concerns, and offer support to alleviate anxiety and build trust.

Organisations have been following a non-linear pattern when it comes to communication in a hybrid work environment. HR professionals are leveraging various platforms and technologies to facilitate seamless information flow and collaboration. Virtual meetings, instant messaging, and project management tools are playing an active & crucial role in connecting dispersed teams.

In the absence of face-to-face interactions, miscommunication and misunderstanding are arising, and HR is emphasising clarity in messaging, active listening, and establishing common understanding to bridge the gap and foster effective communication.

There are some very interesting practices that organisations have continued to carry on even in the back-to-work (high hybrid/ new normal) environment:

Embracing technology: organisations have invested in robust digital communication tools and platforms that facilitate real-time collaboration, knowledge-sharing, and connectivity among team members. Ensure employees have the necessary resources and training to utilize these tools effectively.

Establish clear communication guidelines: Define expectations for communication channels, response times, and availability to ensure consistent and efficient communication across teams. Encourage open dialogue and provide guidance on virtual communication etiquette.

Foster a culture of empathy and inclusivity: Recognize the unique challenges and experiences of remote and in-person employees has encouraged an open dialogue process, active listening, and empathy to create a supportive work environment where all employees feel heard and valued.

Organisations have been providing continuous training to resources focussing on communication skills, including virtual communication, active listening, and conflict resolution, to enhance the communication capabilities of HR professionals and employees alike. This has fostered a learning culture that has encouraged continuous improvement in overall collaboration and communication.

Organisations have moved beyond the annual climate / OHS to regular check-ins, and frequent feedback process has been introduced through regular communication touchpoints, such as team meetings or one-on-one check-ins, to maintain connectivity and address any concerns or challenges. Encouraging feedback from employees to create a safe space for open and constructive communication.

To conclude, we can say that in the hybrid work era, effective communication remains a cornerstone of HR management. By understanding the BANI elements and employing strategies tailored to the hybrid work environment, HR professionals can navigate communication challenges and foster a strong and connected workforce. By embracing technology, establishing clear guidelines, fostering empathy and inclusivity, providing training, and prioritizing regular check-ins, HR professionals can ensure that communication remains at the helm of human resources, driving success and maintaining a thriving work environment in the hybrid work landscape.