Chai Break

Saaket Tharad
Saaket Tharad
Founder - Go Connect

Panelist at PeopleFirst HR Excellence Awards 2024

Saaket Tharad is an accomplished entrepreneur based in Kolkata, operating a digital marketing agency named Go Connect. Despite being a wheelchair user since the age of 4 due to muscular dystrophy, he has built a successful business.

Saaket's agency collaborates with over 50 clients globally, providing top-tier digital marketing services. His determination and resilience have not only driven his personal success but also inspired many within the industry. Through Go Connect, Saaket demonstrates that physical limitations do not define one's ability to achieve professional excellence and make a significant impact in the digital marketing world.

Q:How do you think participation in PeopleFirst HR Excellence awards, contributes towards your function and your organization at large?
A:The role of Human Resources (HR) is increasingly recognized as crucial across every sector. While HR has always been essential in managing recruitment, employee relations, and organizational development, its significance is now being fully appreciated beyond traditional corporate environments. Startups, in particular, are leveraging HR to build strong company cultures, ensure compliance, and foster employee engagement and retention. This newfound recognition highlights HR's strategic importance in aligning human resources with business goals, ultimately contributing to the overall success and growth of both established corporations and emerging startups. Acknowledging the value of HR is pivotal in enhancing organizational efficiency and performance.
Q:Can you share a defining moment that solidified your commitment to DEI?
A:In recent times, I was approached by a man during an event who requested that I hire his brother, who cannot speak due to a medical condition, as an SEO professional. Recognizing the potential, I decided to give him a chance. Remarkably, within just three months, he became one of our top employees, showcasing exceptional talent and dedication. This experience profoundly impacted me and solidified my commitment to hiring more individuals with disabilities. It demonstrated that talent and capability are not limited by physical conditions, and fostering an inclusive workplace can lead to outstanding results and growth for the company.
Q:Would you recommend PeopleFirst HR Excellence awards, to more members of your fraternity and why?
A:Absolutely! Human Resources (HR) is a crucial position that plays a significant role in the efficient performance of any sector. Today, HR is not only restricted to corporate environment but is also being utilized to its full potential by startups. HR professionals are essential in managing recruitment, employee relations, performance management, and organizational development. In startups, HR helps in building a strong company culture, ensuring compliance, and fostering employee engagement and retention. By strategically aligning human resources with business goals, HR contributes to the overall success and growth of both established corporations and emerging startups.
Q:What role, according to you does an award play in boosting morale and productivity of the employees?
A:No matter how much we deny it, receiving an award or recognition plays a crucial role in providing an adrenaline rush, which is essential for performing at our best. This acknowledgment boosts our motivation and drive, pushing us to achieve even greater heights. Recognition not only validates our efforts but also inspires us to maintain high performance and strive for excellence. It creates a positive feedback loop, encouraging continuous improvement and dedication, which are vital for personal and professional growth. Ultimately, awards and recognition serve as powerful catalysts for delivering our best work.